🚀 Digital Marketing with AI – Complete Course Overview

1. Introduction

• Digital Marketing is the practice of promoting products and services through online platforms like Google, Facebook, Instagram, YouTube, LinkedIn, and Websites.

• AI (Artificial Intelligence) is now transforming digital marketing by making campaigns smarter, faster, and more personalized.

• This course combines traditional digital marketing strategies with AI-powered tools like ChatGPT, Jasper, Canva AI, Google Gemini, and automation platforms.

2. Why Learn Digital Marketing with AI?

• AI-driven marketing is the future of business promotion.

• Saves time with content automation, SEO optimization, ad targeting, and data analysis.

• High demand in digital marketing agencies, startups, e-commerce, IT, and freelancing.

• Helps students, entrepreneurs, and professionals achieve better ROI and career growth.

3. Eligibility

• Minimum: 12th Pass

• Suitable for: Students, Graduates, Entrepreneurs, Freelancers, Job Seekers

• No coding knowledge required.

4. Duration

• Certificate Course in AI Digital Marketing → 3 Months

• Diploma in Digital Marketing with AI → 6–12 Months

5. Course Modules / Syllabus

🔹 Module 1: Fundamentals of Digital Marketing

• Introduction to Digital Marketing

• Difference: Traditional vs Digital Marketing

• SEO, SEM, SMO, SMM Overview

• Role of AI in Marketing

🔹 Module 2: Website & SEO with AI

• Website Creation (WordPress, Wix, AI Website Builders)

• SEO Basics: On-Page, Off-Page, Technical SEO

• AI SEO Tools: Surfer SEO, SEMrush, Ahrefs, RankMath AI

• AI Keyword Research & Content Optimization

🔹 Module 3: Social Media Marketing (SMM) with AI

• Facebook, Instagram, LinkedIn, Twitter, YouTube Marketing

• AI Tools for Content Creation (Canva AI, ChatGPT, Lumen5, Copy.ai)

• Social Media Scheduling & Automation (Buffer, Hootsuite, Publer)

• AI Audience Targeting & Ads Optimization

🔹 Module 4: Search Engine Marketing (SEM) & Paid Ads

• Google Ads (Search, Display, Shopping, Video Ads)

• Facebook & Instagram Ads with AI Optimization

• AI for Retargeting & Conversion Rate Optimization

• Budget Automation with AI

🔹 Module 5: Email & Content Marketing with AI

• Email Marketing Basics (Mailchimp, ConvertKit, Sendinblue)

• AI for Personalized Email Campaigns

• Copywriting with ChatGPT / Jasper AI

• Content Repurposing using AI

🔹 Module 6: Analytics & Automation

• Google Analytics 4 (GA4)

• AI Tools for Data Analytics & Reporting

• Predictive Analytics with AI

• Marketing Automation (HubSpot, Zapier, Marketo AI)

🔹 Module 7: AI-Powered Tools for Marketers

• ChatGPT for Content & Strategy

• Jasper AI for Blog & Ad Copy

• Canva AI for Graphic Designing

• MidJourney/DALL·E for Creative Visuals

• Pictory & Lumen5 for Video Marketing

• Grammarly & Quillbot for Editing

🔹 Module 8: Advanced Topics

• Voice Search & AI Assistants in Marketing

• AI Chatbots for Customer Engagement

• AI in E-commerce Marketing (Shopify AI, Amazon Ads AI)

• Future Trends: AR/VR Marketing, Metaverse, AI Influencers

🔹 Module 9: Projects

• Create an AI-driven Social Media Campaign

• Build an SEO Strategy with AI Tools

• Run a Google/Facebook Ad Campaign with AI

• Automate Email Marketing Campaigns

• Develop a Complete Digital Marketing Strategy for a Brand

6. Skills Students Will Learn

• SEO, SMM, SEM, Email Marketing

• AI Content Creation & Automation

• Social Media Branding with AI Tools

• Analytics & ROI Tracking

• AI Chatbots & Customer Engagement

• End-to-End Digital Marketing Strategy

7. Career Opportunities

After completing the course, students can work as:

• Digital Marketing Executive / Specialist

• AI Marketing Strategist

• SEO & SEM Expert

• Social Media Manager

• Content Creator / Copywriter with AI

• Freelancer / Entrepreneur

8. Average Salary in India

• Digital Marketing Fresher → ₹2.5 – 4 LPA

• AI Digital Marketing Specialist → ₹4 – 8 LPA

• Digital Marketing Manager → ₹8 – 15 LPA

• Freelancers → ₹25k – ₹2 Lakh per month (based on projects)

9. Industries Hiring AI Digital Marketers

• IT & Software Companies

• E-commerce & Startups

• Advertising Agencies

• Healthcare & Education

• Real Estate & Hospitality

• Media & Entertainment

10. Certification

• Institute Certificate in AI Digital Marketing

• Project-based Practical Certificate

• Option for International Certifications:

  • Google Digital Marketing & AI Certification

  • HubSpot Digital Marketing Certification

  • Meta (Facebook) Blueprint Certification

👉  We can brand this as:

• “Certificate in Digital Marketing with AI” (Short-term)

• “Diploma in AI-Driven Digital Marketing” (Advanced with Projects)