Digital Marketing
Digital Marketing Course – Complete Overview
1. What is Digital Marketing?
Digital Marketing is the method of promoting products, services, or brands using online platforms and digital technologies.
It includes SEO, social media, email marketing, paid ads, content creation, analytics, and more.
2. Why Learn Digital Marketing?
Businesses are shifting from offline to online → Huge demand.
One of the fastest-growing careers worldwide.
Freelancing & remote work opportunities globally.
Can start your own digital marketing agency, YouTube channel, or e-commerce business.
Used in every field: IT, retail, education, healthcare, politics, entertainment.
3. Eligibility
Minimum: 10+2 pass
Best suited for: Students, Graduates, Business Owners, Job Seekers.
No prior technical knowledge required.
4. Duration
Certificate in Digital Marketing → 3 months
Diploma in Digital Marketing → 6 months
Advanced Digital Marketing Program → 12 months
5. Course Modules / Syllabus
🔹 Module 1: Introduction to Digital Marketing
Traditional vs. Digital Marketing
Importance & Scope of Digital Marketing
Latest Trends in Online Marketing
🔹 Module 2: Website Planning & Development
Basics of Domain & Hosting
WordPress Website Setup
Landing Page Designing
🔹 Module 3: Search Engine Optimization (SEO)
On-Page SEO (Meta Tags, Keywords, Speed Optimization)
Off-Page SEO (Backlinks, Guest Posting)
Technical SEO (Sitemaps, Robots.txt, Schema)
Local SEO (Google Business Profile)
SEO Tools (Ahrefs, SEMrush, Moz, Ubersuggest)
🔹 Module 4: Search Engine Marketing (SEM)
Google Ads (Search, Display, Shopping, Video, App)
Pay Per Click (PPC) Campaigns
Remarketing Ads
Budget Management
🔹 Module 5: Social Media Marketing (SMM)
Facebook & Instagram Marketing
LinkedIn Marketing
Twitter / X Marketing
YouTube Marketing
Social Media Ads Campaigns
Influencer Marketing
🔹 Module 6: Content Marketing
Blogging & Article Writing
Copywriting for Ads
Video Marketing
Infographics & Memes
🔹 Module 7: Email Marketing
Email List Building
Tools: Mailchimp, Sendinblue
Email Campaign Creation
Automation & Analytics
🔹 Module 8: Mobile Marketing
SMS Marketing
WhatsApp Marketing
Push Notifications
🔹 Module 9: Affiliate & Influencer Marketing
Affiliate Networks (Amazon, Flipkart, ClickBank)
Creating Affiliate Websites
Influencer Collaboration Strategies
🔹 Module 10: E-commerce Marketing
Product Listing Optimization
Ads for E-commerce
Conversion Optimization
🔹 Module 11: Web Analytics
Google Analytics 4 (GA4)
Google Tag Manager
Conversion Tracking
Traffic Analysis
🔹 Module 12: Online Reputation Management (ORM)
Handling Negative Reviews
Brand Building on Social Media
PR & Crisis Management
🔹 Module 13: Tools Covered
Google Ads
Facebook Ads Manager
SEMrush / Ahrefs / Moz
Canva (Designing)
Mailchimp / Sendinblue
Google Analytics / Tag Manager
WordPress / Shopify
Buffer / Hootsuite (Social Media Scheduling)
🔹 Module 14: Projects
Create & Rank a Blog on Google
Run a Live Facebook/Instagram Ad
SEO Audit of a Website
Google Ads Campaign Setup
Social Media Marketing Strategy for a Brand
6. Career Opportunities
After completing the course, students can work as:
Digital Marketing Executive
SEO Specialist
Social Media Manager
Google Ads Expert (PPC Specialist)
Content Writer / Copywriter
Email Marketing Specialist
Web Analyst
Digital Marketing Freelancer / Consultant
Entrepreneur (Start own agency or e-commerce)
7. Average Salary in India
Fresher: ₹2.5 – 4 LPA
Mid-level: ₹5 – 10 LPA
Manager / Specialist: ₹12 – 20 LPA
Freelancers: ₹25k – ₹2 lakh+ per month
8. Industries Hiring Digital Marketers
IT & Software Companies
E-commerce & Retail (Amazon, Flipkart)
Startups & Corporates
Digital Marketing Agencies
Education & Coaching Institutes
Hospitality & Travel
Politics & NGOs
9. Certification
Course Completion Certificate
Project-Based Certification
Option for Google Ads, Google Analytics, HubSpot, Facebook Blueprint Certifications
👉 We offer this as “Professional Diploma in Digital Marketing” with a strong focus on practical projects + live campaigns.
